Natasha Van Zandt

    A MINNESOTA WITHOUT POVERTY

    In 2014, A Minnesota Without Poverty (AMWP) launched the Ketchup to the Cost of Living Campaign to raise Minnesota's minimum wage to $9.50 per hour by 2015. At the minimum wage of $7.25 per hour, a family of four needs to work a total of 155 hours a week just to meet their basic needs.  To change this, we must "Ketchup to the Cost of Living." The Campaign includes two major resources, the Ketchup Kids Save the Day video and the Ketchup to the Cost of Living toolkit.  The Ketchup Kids Save The Day Video was a collaborative piece with Urban Arts Academy. 

    Client: AMWP
    Director: Lewis E Whitlock